Demand Gen Plays for the Antisocial Buyer
The modern B2B buyer is 'antisocial'—they research independently via AI, Reddit, and peer networks before ever engaging with sales. To win, marketers must shift from lead capture to brand visibility, ungated content, AI-optimized content, and trust-building through video and influencer en
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Judy Kimball
roundtable on The Dave Gerhardt Show (from Exit Five)
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