B2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com)
Creating genuinely effective B2B ads hinges on blending creativity with strategic frameworks, not just features or budgets. The most successful ads are scroll-stopping, relatable, and clear—achieved through techniques like exaggerating the 'world without' your product, using visual analogie
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Shlomo Genchin
interview on The Dave Gerhardt Show (from Exit Five)
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