The Dave Gerhardt Show (from Exit Five)

How to Win at AEO (Answer Engine Optimization)

June 4, 2026·55 min·5-min readroundtablebusiness
Podzilla Summary (5 min)
TLDR
B2B marketers must act now on AI search (Ae) by focusing on technical SEO hygiene, original research, and authentic third-party presence to ensure visibility in AI-generated answers. Early adopters who optimize for AI visibility—like Moatrack did with research-driven PR—will gain a lastin

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Guest

M

Matt Dzugan

roundtable on The Dave Gerhardt Show (from Exit Five)

Mentions

Books, people, and resources mentioned in this episode.

People

Matt CarnevaleMatt DzuganBrett BernathJess Joyce

Companies

Moatrack

Products & Tools

Generative PulseBing Webmaster ToolsSchema.org

Topics

Digital MarketingEntrepreneurshipFundraisingMarketingProduct ManagementSaasStartupsVenture Capital

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