The Dave Gerhardt Show (from Exit Five)

Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)

June 25, 2026·59 min·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
Jess Cook, VP of Marketing at early-stage B2B SaaS startup Vector, shares how she executed a highly effective influencer campaign with just $12,000 and seven micro-influencers, generating $1.1 million in pipeline. She also discusses the success of their podcast *This Meeting Could Have Be

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Guest

J

Jess Cook

conversational on The Dave Gerhardt Show (from Exit Five)

Mentions

Books, people, and resources mentioned in this episode.

People

Jess CookDaveDan MurphyJess CookSarah McNamara

Companies

VectorFathom

Topics

BrandingContent MarketingEntrepreneurshipInfluencer MarketingMarketingStartupsVenture Capital

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