Free Daily Podcast Summary
The Dirt on Flowers: Daily Summaries Delivered
by Shannon Allen and Lyndsay Biehl
Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday33 min
EP 318: Uncut Week 41 Big Ol' Weddin, Fall Fest Recap and DirtCon Qs
5A 450-person wedding has Lyndsay calling in reinforcements—and relying on a colleague’s U-Haul loading map to get every floral detail there safely. Lyndsay and Shannon swap stories from their final fall events, debate whether anyone really needs to wire a boutonniere, and share how growing their own flowers has made them picky about buying wholesale. They also talk Christmas plans, Dirt Con ticket and scholarship details, and why some flower farmers are trading snips for sickles to reduce repetitive strain. Expect practical farm talk, wedding-season chaos, and plenty of laughs.Listen to episodes mentioned this week- Christmas Episode and Minted VintageBe in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 6 days ago49 min
EP 317: Action Creates Confidence - DirtCon Tickets are Live
Ten years into flower farming, Lyndsay still has moments when she wants to throw in the towel—and Shannon admits a new greenhouse has her feeling unconfident, too. In this candid conversation, they get specific about what confidence looks like in business: hiring before you feel ready, facing the numbers you’ve been avoiding, and taking small steps that build trust in yourself. Lyndsay shares how struggling to learn a turkey call exposed a bigger pattern of expecting herself to master new skills instantly. Along the way, they explain why farming keeps even experienced growers feeling like beginners—and how DirtCon grew from their own willingness to take an uncomfortable first step.Early bird tickets available at DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 1 weeks ago45 min
EP 316: Uncut Week 40 Fall trail recap + Greenhouse recap + Shansey 2.0 is back!
A wedding party arrived for eight buckets of flowers—and found just one. Lyndsay owns the mix-up, gets the couple to come back the next morning, and sends them off with an extra bucket. That’s one of the real-life moments in this unfiltered farm update, alongside a surprisingly successful two-day farm trail that drew thousands of visitors and 618 cars to Lyndsay’s dad’s parking area. They also share practical photo-op tips, talk honestly about hiring help as their businesses grow, and reveal Shannon’s big new move: buying a greenhouse. Plus, they unveil the speaker lineup and dates for Dirt Con 2027Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 1 weeks ago1h 5m
EP 315: Strengthening your "No" muscle with Charlotte Smith
In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon welcome farm marketing coach Charlotte Smith to discuss burnout prevention in flower farming. Charlotte emphasizes the importance of building the "no muscle" — learning to decline requests without explanation or guilt. She advises farmers to evaluate their commitments early, ideally after their first season, and narrow their focus to one profitable area before diversifying. Charlotte also addresses mindset shifts around scarcity and competition, encouraging farmers to prioritize sustainability over people-pleasing. The conversation highlights that saying no is an ongoing practice essential to long-term business health.Learn more about Charlotte Smith: Website, Facebook and InstagramBe in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 2 weeks ago36 min
EP 314: Uncut Week 39 Event Hangover + TP Rolls + Your Best Investment
In this episode of The Uncut, Lyndsay and Shannon, two flower farmers, share an honest conversation about the realities of farm life. Lyndsay recounts returning from vacation to a hectic week, including a last-minute tent crisis for a farm dinner that was resolved just in time. They discuss evolving their workshop and dinner formats to better suit attendees. The duo also highlights the upcoming Dirt Con 2027 conference, featuring expert speakers on crop strategy, soil health, and more. Throughout, they balance humor with practical insights, encouraging fellow farmers to invest in education and personal development.Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 2 weeks ago48 min
EP 313: 3 Numbers You Should Track Each Week
In this episode of The Dirt on Flowers, hosts Lyndsay and Shannon break down the business side of flower farming by identifying three essential weekly metrics: sales, labor, and waste. They explain how tracking sales by revenue stream helps farmers measure progress toward annual goals, while monitoring labor hours reveals true profitability. Tracking waste highlights inefficiencies in crop production and harvesting. They also encourage farmers to choose one additional personalized metric. The episode emphasizes simplicity, consistency, and data-driven decision-making to build sustainable, profitable flower farms.Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 3 weeks ago41 min
EP 312 : Uncut Week 38 Dahlia Fest Recap + My petals are Fallin' Off
In this episode of Uncut with Lyndsay and Shannon, flower farmers share candid stories from their recent Dahlia Fest, navigating rainy weather, parking chaos, and late-night flower pickers. They discuss Facebook ad struggles, pricing strategies for pick-your-own cups, and crop losses from pumpkin rot. Lyndsay previews an exciting multi-farm Harvest Fest featuring a "farm passport" experience. A listener question sparks conversation about dahlia petal drop and Midwest growing challenges. The episode closes with an announcement about Dirt Con 2027 and practical tips on bucket-filling systems — all delivered with humor and refreshing honesty.Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
- 3 weeks ago34 min
EP 311: PR for Flower Farmers- How to Get Your Farm in the News
In this episode of The Dirt on Flowers, Shannon and Lyndsay explore the power of Public Relations for flower farmers. They emphasize that flower farming is a real business requiring strategic PR, not just beautiful blooms. Lyndsay shares her experience using press releases and TV appearances to build brand awareness, while Shannon highlights the importance of overcoming insecurity about self-promotion. Together, they discuss practical PR angles—seasonal events, business milestones, and personal stories—and offer actionable advice on crafting press releases, building media contact lists, and creating professional media kits to help farms grow beyond hobby status.Be in the know for DirtCon 2027 and learn more by listening to this episode- EP 299: Inside DirtCon 2027If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.Did you love today's episode?Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm
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About The Dirt on Flowers
Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!
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