
Send us Fan Mail Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market's customer reviews as an ongoing, free focus group? This week, Celeste Gonzalez joins us to show how tools like Apify and Natural Language Processing (NLP) allow local agencies to scrape hidden market trends from Reddit, TikTok, and competitor Google Maps profiles. We break down exactly how...
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Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI

The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust

Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh

Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson
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