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The Resilient Retail Game Plan - retail insights, retail trends and best practices: Daily Summaries Delivered
by Resilient Retail Club's Catherine Erdly
Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.
Latest Episodes
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- Yesterday20 min
Retail Trends 2026: How Independent Retailers Should Use Generative AI
AI is everywhere in retail right now — but are you actually using it in a way that's helping your business grow, or could it quietly be working against you?This episode features a free downloadable resource. Go to http://resilientretailclub.com/ai to claim it.Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. And in this episode of the Resilient Retail Game Plan, I'm sharing the honest picture of how independent retailers are actually using generative AI in 2026.According to government data, just 16% of UK businesses are formally using AI — yet surveys suggest up to 80% of SME decision-makers have tried it in some form. The reality? Most people are using it to write emails faster, draft product descriptions, handle awkward customer messages, and generate ideas. And that's where it genuinely shines.But there are pitfalls too. I'm talking through the messy data problem that makes AI-powered sales analysis fall flat, the real concerns around AI imagery and brand trust, what I think went badly wrong with AI content (including something from my own business that I'm still mortified by), and why leaning on AI for big decisions might be giving you confidence you haven't earned.If you want to use AI smarter — and stay distinctly, unmistakably you — this episode is for you.In this episode:• How retailers are really using AI in 2026 — the stats and the reality• Product pages, agentic AI, and why clarity beats fluff• The messy data problem and what to fix first• AI customer service: the triage approach that works• AI imagery — the jury's still out, and here's why• What NOT to use AI for (including fully AI-written content)• The voice note / brain dump method that keeps your content sounding like you• The confirmation bias problem with using AI for decisionsCHAPTERS:00:01:25 How Retailers Are Using AI Right Now00:07:32 Customer Service, Data & AI Imagery00:13:43 What Not to Use AI For — and the Voice Note MethodConnect with Catherine:LinkedIn: https://www.linkedin.com/in/catherineerdly/Podcast: resilientretailclub.com/podcastMentioned in this episode:Get 50% off at FaireGo to Faire.com and enter code "Resilient50"Faire 50% off - use code 'Resilient50'Faire 50% off - use code 'Resilient50'
- 1 weeks ago15 min
Retail Outlook 2026: Why 71% of Independent Retailers Are Growing - And How to Join Them
71% of independent retailers in the UK are growing or stable. And 9 in 10 shoppers say AI has made them MORE likely to trust your shop over an algorithm. Here is what the data actually says.Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.Are you tired of reading headlines that make it sound like independent retail is finished? The noise about AI, empty high streets, and big-box competition can feel genuinely frightening if you are running a small business. But what if the data tells a completely different story — and what if that story is one you desperately needed to hear?In this episode, I sit down with Elyse McAvoy from Faire to unpack the Voices of Retail report — a landmark piece of research that surveyed 650 independent retailers and over 2,000 UK consumers. It is the first time a report of this kind has merged the retailer perspective and the consumer perspective into one honest picture of what is actually happening on Britain's high streets. And the findings will surprise you.Once you listen, you will leave with a clear understanding of what is separating retailers who are growing from those who are struggling, a completely new perspective on AI and your business, and three specific actions you can take this month. If you have been feeling uncertain about whether your shop has a future, this is the episode that will give you the data — and the confidence — to move forward.CHAPTERS00:00 — Introduction: Why This Report Matters for Every Independent Retailer02:30 — Key Findings: AI, the 71% Statistic and the Branding Gap07:13 — Consumer Spending Power: What Shoppers Are Ready to Spend With You10:28 — What to Do Now: Three Practical Actions to Take This MonthUSEFUL LINKS📥 Download the Voices of Retail report free from the Spring Fair website — link in show notes🛒 Explore Faire as a wholesale marketplace: faire.com🎙 More episodes: resilientretailclub.com/podcast🔗 Connect with Catherine: linkedin.com/in/catherineerdlyMentioned in this episode:Faire 50% off - use code 'Resilient50'This podcast uses chapters
- 2 weeks ago21 min
Retail Time Management: Stop Juggling Everything and Finally Get Ahead!
Do you ever feel like you're doing everything right, yet somehow still falling behind?If you run an independent retail business, you are not imagining things. Between buying stock, managing your team, keeping up with your marketing, handling customer service, and everything else that lands on your desk — the sheer volume of what your job involves would overwhelm anyone.This is not a time management failure. It is simply the reality of running a retail business single-handedly.But there is a question underneath all of this that most retailers never stop to ask, and it is the one that changes everything.Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. And in this episode of the Resilient Retail Game Plan, I'm unpacking the framework I use with my one-to-one clients in my Retail by Design programme — a step-by-step approach to understanding how you're really spending your time, building a structure that actually works, and protecting the focused work hours that move your business forward.If you have been telling yourself for months that you will start that project "when things slow down" — this episode is for you. I work with clients who have just two hours a day after the kids are in bed, and clients who get one day a week away from the shop floor. The system I'm sharing works at every capacity level. Listen to the end to discover a clear, practical path out of the overwhelm — and toward a calmer, more intentional, and ultimately more profitable week.Listener Benefits (What You'll Discover)Why most independent retailers have less time than they think — and why that's actually the start of something usefulThe exact time-tracking method that reveals where your hours are really going (with a free tool recommendation)How to build a weekly structure around your BAU tasks so you're not starting from scratch every MondayWhy being "always available" is silently costing you hours every week — and the simple boundaries that fix it📍 Ready to reclaim your time? Free resources: resilientretailclub.com/juggleChapter Timestamps00:00 – Introduction: Why Independent Retailers Are Always Falling Behind02:34 – Steps 1 & 2: How to Track Your Time and Understand What's Really Happening06:10 – Steps 3 & 4: Building Your Weekly Structure and Batching Your Tasks12:35 – Steps 5 & 6: Quarterly Planning, Decision Fatigue, and Knowing When to Let GoLinks & Resources🔗 Free time management resources: resilientretailclub.com/juggle🔗 The Resilient Retail Club: resilientretailclub.com📱 Toggl (free time-tracking app): toggl.com🎙️ Subscribe on Apple Podcasts, Spotify, and YouTube — new episodes every Thursday
- 3 weeks ago12 min
Retail Stock Ordering: Two questions every product business must answer
"How much should I order?" sounds like one question. It's actually two — and most product business owners only ever answer one of them.(This episode features a free download resource at http://resilientretailclub.com/order)Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.In this episode, I'm breaking down the critical difference between product-level stock ordering (the tactical "how many of this line") and business-level stock planning (the strategic "what can I afford overall"). Drawing on my time as a buyer at Paperchase and the frameworks in my book Tame Your Tiger, I'll explain why forecasting apps, Shopify Sidekick, ChatGPT and Claude can all give you the right answer to the wrong question — and how that slowly turns a healthy business into a cash-hungry "tiger".In this episode:Why most stock forecasting tools assume you have unlimited cashThe simple reorder calculation that still mattersWhat "the tail" isThree better questions to ask before you place a single orderThe supermarket scanner analogy that makes stock budgeting clickIf you're constantly reordering but never feel on top of your stock, pause and plan with this one.🐅 Tame Your Tiger — my book on stock, cash flow and building a calmer product business💬 Come and say hi on Instagram: @resilientretailclubPrefer to watch podcasts? Here's mine - https://www.youtube.com/playlist?list=PLwFwdhK_WMJvXntxKLZj83Inz1fFNAN2P
- 4 weeks ago10 min
Retail insights around the "Invisible Ceiling": Why Your Shop Has Stalled
You’ve opened your shop. You’re selling. You have loyal customers. And yet something feels stuck... (this episode features a free download resource at http://resilientretailclub.com/systemsYour sales are inconsistent, stock builds up or runs out, cash feels tight even on the good weeks.Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.In this episode, I'm naming the “invisible ceiling” independent retailers hit when they move from opening a shop to running a proper retail business — and explain exactly what structure the next level needs.Drawing on my recent road trip through Devon, Cornwall and Dorset, and nearly 20 years inside seven-, eight-, nine- and ten-figure retail chains, I'll talk you through the systems that separate hobby shops from real businesses: sales plans, stock plans, trading calendars, cash flow visibility, team roles and SOPs.If you’ve ever wondered “is there more to this?” — this episode is your answer.In this episode:Why so many independent retailers start their business “almost by accident”The invisible ceiling that stalls shops around the 1–3 year markThe difference between opening a shop and running a retail businessThe six systems every next-level retail business needsWhy there is no such thing as a “natural business person” — and what to do insteadHow to know whether you need the Stock Doctor, Retail by Design, or just the back catalogueResources mentioned:Episode 299 — Retail Bottleneck: How to Stop Being the “Go-To” for Every Answer in Your BusinessBook: Tame Your Tiger: How to Stop Your Product Business Eating You AliveStock Doctor — done-for-you stock managementRetail by Design — my 1:1 serviceThe Resilient Retail Club — reopening later this yearresilientretailclub.com
- Apr 30, 202614 min
Retail Stock, Profit and Mindset: Three Pillars of a Resilient Retail Business
This episode contains a freebie download. Scroll down to find it.Believe it or not — today is episode 300 of the Resilient Retail Game Plan.Hi, I'm Catherine Erdly and in this episode, which is six years, 300 episodes, and over 1 million downloads later since I started this podcast, I'm sharing a fast track to the biggest themes that have shaped this podcast and the retailers who listen to it.In this milestone episode, I'll walk you through the four essential episodes from the back catalogue that I believe every independent retailer needs to hear.Whether you're brand new to the show or a long-time listener, these are the ones that cut to the heart of what it really takes to build a resilient retail business.So what are the three big themes?Stock. Profit. And mindset.Visit the episode's show notes for links to all the episodes mentioned at https://www.resilientretailclub.com/podcast-episode/retail-stock-management-profit-and-mindset/And ensure you go to this link for your free download: resilientretailclub.com/300.
- Apr 23, 202615 min
Retail Bottleneck: How to stop being the go-to for every question in your business
This episode is sponsored by Intuit Mailchimp. Do your retail team ask you the same questions over and over? Has "what are we focusing on this week?" become the soundtrack to your inbox?Hi, I'm Catherine Erdly and in Episode 299 of the Resilient Retail Game Plan, I'm explaining why so many independent retailers and product business owners accidentally become a bottleneck inside their own business — and walk you through exactly how to fix it.You'll learn why the classic wheel-and-spoke information flow creates constant delays, inconsistency and interruptions; why growing your team makes it worse rather than better; and how to build a single source of truth that finally gets your team self-serving the answers they need.I'll also share a £100,000 lesson from my Coast days on what poor information flow really costs a business, the categories to include in your single source of truth (weekly focus, key dates, stock and order trackers, priorities, SOPs), and the crucial step most business owners skip — how to actually make your team use it.If you've built a business that can't run without you in the room, this is the episode to start unpicking it.Chapters00:00 Why Everyone Asks You01:18 The Bottleneck Wheel02:52 Build One Source of Truth04:20 What £100,000 of Poor Information Flow Really Costs05:50 What to Put in Your Single Source of Truth08:27 Why It Won't Stick (And How to Fix It)10:22 Holding the Line With Your Team13:05 Where to Start (Small and Specific)14:20 Wrap-UpRelated linksResilient Retail Club: https://resilientretailclub.comRetail Roar 2026 summit: https://retailroar.co.ukListen on Apple Podcasts, Spotify or wherever you get your podcastsPrefer to watch? Full episode playlist: https://www.youtube.com/playlist?list=PLwFwdhK_WMJvXntxKLZj83Inz1fFNAN2PAbout the podcastThe Resilient Retail Game Plan is a podcast for independent retailers and product business owners who want to build more profitable, sustainable businesses. Hosted by Catherine Erdly — retail expert, coach and founder of The Resilient Retail Club.If this episode helped, hit like, subscribe and share it with another retailer who needs to hear it.Mentioned in this episode:Mailchimpresilientretailclub.com/mailchimp
- Apr 16, 202630 min
Retail Growth Through Data: Email & SMS Marketing Secrets with Intuit Mailchimp
If you're sending the same email to everyone on your list and wondering why it's not driving the sales you expected, this episode is for you.I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode I'm sitting down with Ali Wood from Intuit Mailchimp to get practical about how independent retailers and e-commerce brands can get dramatically more from their email and SMS marketing — using data they already have.We talk about why fragmented data is costing retailers real money, how segmentation can transform your customer relationships, and why the retailers who win over the next few years won't be the ones with the biggest budgets — they'll be the ones who are smartest with their data.In this episode you'll hear about:Why sending the same message to your whole list is leaving money on the tableHow to use customer lifetime value and buying propensity to automate smarter campaignsThe power of combining email and SMS — including a 22x ROI stat from SMS alone, and 41x when Shopify data is in the mixCreative ways to collect richer customer data through quizzes, pop-ups and behavioural signalsWhat clean data + AI + human creativity actually looks like for a lean retail teamWhether you're just starting to think about segmentation or already running email campaigns and want to level up, this conversation will leave you with a genuinely different way of thinking about your marketing.CHAPTERS00:00:40 The Gold Mine Independent Retailers Are Sitting On00:02:10 Meet Ali Wood from Intuit Mailchimp00:04:40 How Intuit Mailchimp Evolved from Email Tool to Full Automation Platform00:08:22 The Segmentation Shift: Stop Sending the Same Email to Everyone00:11:29 Creative Ways to Collect Better Customer Data00:14:45 Using SMS to Drive Email Open Rates00:15:11 How We're Working With Intuit Mailchimp00:16:33 Measuring What's Actually Working Across All Your Channels00:18:30 Think Strategy, Not Just Open Rates00:21:17 SMS Best Practices: What's Working for E-Commerce Brands00:23:24 The Trust Factor: Why Phone Numbers Are Different from Email Addresses00:23:44 The Numbers: 22x ROI on SMS, 41x with Shopify00:25:58 AI + Human Creativity: The Future of Small Business Marketing00:27:45 Clean Data, Automation & Analytics: The Loop That Wins00:29:07 Catherine's Key Takeaways & Call to ActionMentioned in this episode: resilientretailclub.com/mailchimpNote: This episode was produced in partnership with Intuit Mailchimp. All views expressed are Catherine's own.
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About The Resilient Retail Game Plan - retail insights, retail trends and best practices
Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking down the concepts and tools I’ve gathered from twenty years in the retail industry in the UK and USA and showing you how you can use them in your small business.
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