SPOTLIGHT: Why 80% of B2B Buying Happens Without You | Alexander Kesler, CEO @ INFUSE
The modern B2B buyer operates in a 'dark funnel,' conducting 80% of their journey without engaging vendors, relying on peer communities and AI-generated shortlists. Marketers must shift from aggressive outreach to building trust and visibility through content, relationships, and Generativ
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Alexander Kesler
interview on Topline
Mentions
Books, people, and resources mentioned in this episode.
People
Books
Companies
Topics
Listen to This Episode
More from Topline
AI Marketing Master: The 'AI CMO' is a Beautiful Lie | Marc Ferrentino, CEO @ Quotient
AI "Efficiency" Is Killing Your Marketing | Kyle Lacy, CMO @ Docebo
The Godfather of Modern GTM: This Is How To Measure AI Impact | Mark Roberge, Co-Founder @ Stage 2 Capital
Build The World Class Team That Anthropic Won't Steal | Craig Rosenberg, CPO @Scale Venture Partners
"AI Native" Is Not A Growth Strategy, But... | Katie Bullard, Board Member & Strategic Advisor
SPOTLIGHT: The AI category GTM teams are about to converge on | Adam Liska, CEO & Co-Founder @ airspeed
Related episodes
From other shows on similar topics.
SEO Is Dying? How to Win Search Everywhere in the Age of AI
The Vault Unlocked
The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy
Right About Now - Legendary Business Advice
How Jason Fladlien Scaled to Millions Without Followers... DSH #1920
Digital Social Hour
BDTP. Marketing Channels vs Programs with Asia Orangio
UI Breakfast: UI/UX Design and Product Strategy
The Science of Scaling & AI - Mark Roberge
Proven Podcast
The Art of Differentiation in Marketing with Brian Sooy
The Home Service Expert Podcast
Get summaries like this every morning.
Free AI-powered recaps of Topline and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.