Episode 137: Women’s sports are good business with Kate Veronneau

This week Corrine Malcolm is joined by Kate Veronneau, the director of women’s strategy at Zwift, a former professional cyclist, and one of the major driving forces behind the growth of women’s cycling and the huge success of the Tour de France Femmes.How Kate went from pro cyclist to creating real opportunities and pathways for women to become professional cyclistsWhat it takes to build better systems for female athletesWhy investing in women's sports is both the right thing to do and good businessFrom backing and building the Zwift Academy and the Tour de France Femmes avec Zwift to storytelling, sponsorship, and the future of women’s sport, it may be more about cycling but the lessons apply to all female athletes and runners. Kate will also be headlining this fall's FeistyFest — a three-day festival for active women.What's possible when people stop waiting for the change they want to see and start building it?Follow Us:FeistyFest Details and Registration: https://feisty.co/events/feisty-fest/@feisty_media@trail.societySupport our Partners:Injinji: use code  Trailrun15 to get 15% off at https://www.injinji.com/Good Ranchers: Subscribe and get $25 off your first order with the code IRON at goodranchers.com rabbit: Visit https://www.runinrabbit.com/ use code: JUNEBUNNY10 for 10% off.