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by Gamut Podcast Network
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome!
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For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention. Brad and others are upset about the current quality of Reese’s products under Hershey’s control, pointing to a shift in taste and either proven or alleged ingredient swaps. Emotions are high - people love Reese’s. They want real answers. This isn’t just about candy. It’s about trust, heritage, and a beloved company at a cultural tension point with its best customers. What Sparked the Controversy? Brad published an open letter to Hershey’s on LinkedIn calling out what he and many consumers observed: Certain varieties no longer list milk chocolate Some now use “chocolate candy,” “chocolatey coating,” or compound coating Peanut butter replaced in some products with “peanut butter creme” Ingredient changes implemented quietly, without announcement While The Hershey Company has publicly stated that core ingredients have not changed, consumers began comparing labels and conducting side-by-side taste tests online. The consumer pushback and Hershey’s response quickly went viral, drawing attention from major media outlets and even commentary from MrBeast while promoting his own line of Feastibles. A Powerful Quote from Brad “They’re stooping for pennies and passing up dollars.” Subscribe for more deep dives where we fix big business problems with fresh perspectives. Brad Reese https://www.linkedin.com/in/bradreesecom/ • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
The season three finale of We Fixed It, You're Welcome reflects on key episodes and emerging trends, including AI-driven job scams, flawed product rollouts like 7-Eleven’s egg sandwich, and the viral misstep of McDonald’s CEO Chris Kempczinski. The hosts propose hybrid fixes—blending tech with human experience—and emphasize verification, cultural adaptation, and brand storytelling as critical in modern business. They revisit listener-submitted ideas, analyze how real-world outcomes aligned with their past recommendations, and preview a robust season four focused on space, sports, and future forecasting.
The podcast explores the profound economic and cultural impact of GLP-1 medications, which are rapidly altering consumer behavior across food, apparel, and healthcare. With 21% of U.S. households now using GLP-1s, companies must adapt quickly—but not superficially—by understanding nuanced user demographics and avoiding exploitative marketing.
OpenAI and Anthropic are locked in a high-stakes rivalry that’s undermining public trust in AI at a critical moment. With only 17% of Americans saying they trust AI leaders and 40% viewing them as untrustworthy, the companies’ public sparring—over ads, safety, and release timelines—is backfiring. The solution isn’t more competitive marketing, but a fundamental shift toward empathy, radical transparency, and real-world storytelling that shows how AI improves everyday lives. By centering users—not corporate egos—and demonstrating tangible benefits for small businesses, parents, and workers, both companies can rebuild trust and ensure AI’s long-term adoption.
OpenAI and Anthropic, as rival AI leaders, are undermining public trust through competitive mudslinging, while users are left feeling anxious and alienated. To fix this, they must shift from self-promotion to empathetic, human-centered storytelling that demonstrates real-world value, radical transparency, and shared responsibility with users. The hosts argue that both companies are failing to address the widespread dread AI evokes—especially among non-tech users—and instead of making customers feel empowered, they’re making themselves the heroes of a story no one else wants to be in. The solution isn’t more ads or one-upmanship, but authentic engagement: showing how AI helps real people in tangible ways, admitting limitations, and inviting users into the conversation about AI’s future.
Podcasting is undergoing a radical transformation driven by AI, video expansion, and shifting platform strategies, but human-led shows like We Fixed It, You're Welcome remain resilient by prioritizing trust, authenticity, and community. Spotify’s May 21st launch of AI-generated Personal Podcasts marks a pivotal moment — not because it replaces creators, but because it forces the industry to define what a podcast truly is. Despite the rise of synthetic content, long-form, human-driven audio continues to dominate in audience loyalty, advertiser value, and cultural impact. The hosts and guest Rob Walch argue that while AI can serve utility functions like personalized news briefs, it cannot replicate the emotional resonance, spontaneity, or shared experience of real human conversation. The future belongs not to those who automate, but to those who connect.
Brand-created holidays like Amazon Prime Day have evolved from simple promotions into powerful cultural moments that drive massive sales and consumer loyalty, but their long-term success depends on authenticity, personalization, and post-event engagement. Integrating social good and community-focused initiatives could transform these events from transactional sales spikes into meaningful, participatory experiences that build lasting trust and emotional connection with customers.
Brand collaborations can generate massive consumer excitement and sales when executed with strategic alignment, scarcity, and authentic consumer insight, but many fail due to overuse, poor execution, or mismatched brand values. The Swatch x Audemars Piguet (AP) collaboration succeeded by combining luxury prestige with accessible design and extreme scarcity, creating frenzy and resale value, while missteps like Nike x Tiffany and Pepsi x Kendall Jenner highlight the risks of ignoring cultural context and audience expectations. The episode traces the evolution of brand collabs from novelty stunts to core marketing strategy, analyzing what separates enduring successes from cautionary tales, and concludes with a framework for evaluating future partnerships based on risk, audience alignment, and long-term brand equity.
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Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome!
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