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Web3 CMO Stories: Daily Summaries Delivered
by Joeri Billast
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler. "One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago18 min
Michael Jordan at SBC Summit: Authenticity, Focus and the Future of Business | S6 E42
Send us Fan Mail Hundreds of phones went up in the MEO Arena the moment Michael Jordan stepped on stage at SBC Summit, and what followed was far more useful than a typical sports business talk. We walk through the sharpest ideas from that conversation with Jordan, DraftKings CEO Jason Robins, and Sportradar CEO Carsten Koerl, then translate them into real-world lessons for marketing leadership, brand strategy, and building companies in uncertain markets. We start with a principle that gets m...
- 1 weeks ago23 min
How Stablecoins And On-Chain Credit Are Going Mainstream | S6 E41
Send us Fan Mail Crypto doesn’t have a technology problem, it has a translation problem. Most people outside the space hear one word and mentally bundle everything together, from Bitcoin to meme coins to Ethereum, then assume it’s all the same risk. I sit down with DeFi Dave, Head of Growth at CAP and a longtime DeFi educator, to break that framing and rebuild it with clear categories, simple analogies, and practical takeaways founders can use right now. We explore why on-chain finance is in...
- 2 weeks ago26 min
Travel AI Can Automate. Can It Build Relationships? | S6 E40
Send us Fan Mail Most travel platforms are brilliant at one thing: getting you to click “confirm.” Then the real trip starts, something goes wrong, and you’re suddenly on your own. We sit down with Vipul Doshi, a travel tech entrepreneur and co-founder of Zenvoya, to unpack why the industry optimises the booking transaction while neglecting the relationship that matters most: the full traveler journey from planning and discovery to on-trip support and disruption recovery. We dig into what ch...
- 3 weeks ago18 min
From Burning a $95,000 Banksy To Building Online Trust | S6 E39
Send us Fan Mail The web is starting to feel like a hall of mirrors. With AI cranking out endless “good enough” text, images, and video, it’s getting harder to know whether you’re reading a real fact, seeing a real person, or walking straight into a scam. That’s why I sat down with Anthony Anzalone, better known online as Burnt Banksy, to dig into a question that’s becoming impossible to ignore: how do we prove what’s real on the internet without sacrificing privacy? Anthony’s story starts w...
- Sep 3, 202626 min
What Serious Web3 Investors Want | S6 E38
Send us Fan Mail Serious Web3 capital does not chase the loudest narrative. It follows clear thinking, real adoption, and founders who can earn trust when the hype is gone. Joeri Billast sits down with Bashar Al Madhoun, CEO of Dubai’s ALMAK Group, a royal-backed global holding and investment management group chaired by Sheikh Ali bin Rashed Al Maktoum, to explore where Web3 venture capital and institutional capital are actually moving in 2026. Fresh from conversations in Kuala Lumpur and ac...
- Aug 27, 202616 min
The AI Adoption Race Is Ending: What Michael Stelzner’s 2026 Report Means for Marketers | S6 E37
Send us Fan Mail 73% of marketers now use AI every day, and most of us feel the boost: more speed, more output, more “done”. But one number stops me cold: only about 30% say they’re seeing significant measurable results. That gap is the signal. The big question for marketing leaders is no longer whether AI belongs in the team. It’s whether AI is making our marketing better or simply making us faster at producing more. I unpack what the 2026 AI Marketing Industry Report from Michael Stelzner ...
- Aug 20, 202623 min
Who Owns the Data Your Business Creates? | S6 E36
Send us Fan Mail Your data is not “in the cloud” in some magical place. It is on someone else’s computer, under someone else’s rules and that changes everything once AI enters the picture. I sit down with Ehsan Darweshi (Founder and Architect at QANAT) and Georg Schmejkal (Growth lead and founding team) to unpack the real business cost of modern tooling: the quiet trade of convenience for dependency, and the growing fear that confidential work can leak, be profiled, or be used to train models...
- Aug 13, 202630 min
Train The AI To Recommend You – with Andy Crestodina | S6 E35
Send us Fan Mail AI is quietly rewriting the rules of marketing, not by “changing SEO” but by changing how buyers choose. When a chatbot can shortlist vendors in a single conversation, visibility is no longer the finish line. Recommendability is. I sit down with Andy Crestodina, co-founder and CMO of Orbit Media, to unpack what it takes to earn AI recommendations and what most brands are missing when they chase rankings without understanding the visitor. We get practical about how AI search...
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About Web3 CMO Stories
Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler. "One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn
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