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Marketing Trends: Daily Summaries Delivered
by Mission
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.
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- 2 days ago55 min
The SEO Blog Era Is Over. Here's What Replaces It.
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees doing employee advocacy, and that while every other B2B operator is betting on AI, she's betting on humans — and using AI to do it. She's also dogfooding the entire thesis with her new publication, The State of Brand, which hit a million unique views in three weeks. What you'll learn • Why the SEO blog was a 'slot machine' — and what survives the AI search collapse • The two-month consistency rule that separates real owned media from content theater • Why one strategic LinkedIn poster beats 150 employees doing employee advocacy • The one-to-one distribution playbook replacing mass organic traffic • How Melissa's State of Brand publication converts at ~40% to demo on banner ads (yes, banner ads) • Why product parity is now enough to beat 15-year incumbents — if your brand, service, and POV are sharper Connect Melissa Rosenthal on LinkedIn The State of Brand Outlever Marketing Trends Chapters • 0:00 The SEO blog era is over • 1:30 What's lighting Melissa up: State of Brand hits 1M views in 3 weeks • 4:30 BuzzFeed → Cheddar → ClickUp: why B2B needs B2C instincts • 7:33 Why Outlever built its own publication (and dogfooded the thesis) • 13:00 How to make B2B content go viral without AI slop • 18:50 Quality vs quantity: the false binary killing content teams • 22:14 Why one strategic poster beats 150 employees • 25:37 The two-month consistency rule • 26:33 'Your blog will never earn an audience' • 30:17 Everyone says video-first. She's going text-first. • 32:24 Melissa is excited about banner ads (yes, really) • 37:00 'Figma should be a little worried' • 40:04 You don't need a better product to beat a 15-year incumbent • 43:14 Betting on humans while everyone else bets on AI • 53:44 $50B incumbents can be beaten in 18 months ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago53 min
Stop Counting Your AI Agents. Customers Don’t Care.
Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.' This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace. What you'll learn • Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it • How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about • The personalization rubric that gets 91% of consumers to say yes • The metric CFOs are asking marketing leaders about right now instead of CAC • The one customer moment that no AI agent can replicate — and why it's the only outcome that matters Connect Keri McGhee on LinkedIn Attentive Chapters 0:00 Stop Selling AI, Start Proving Outcomes 1:16 What Changed in AI Marketing This Year 2:03 Why 90% of CMOs Experiment, But Few Scale 5:29 Why Attentive Doesn’t Lead With “AI” Anymore 6:32 Channel Affinity: Fewer Messages, Better Revenue 8:06 100% Revenue Lift 10:55 Identity AI and the Send-Time Unlock 12:34 The Best Practice Killing Your Deliverability 14:16 iOS 26 and the New Rules for Text Marketing 15:26 Why 2Tap Matters for SMS Consent 17:41 LLM Discovery, GEO, and the New Search Funnel 21:23 Why Consumers Distrust AI But Use It to Shop 24:22 The Tuckernuck Story: When AI Still Feels Personal 28:27 Why CMOs Have to Get Their Hands Dirty 32:14 The KPI Replacing CAC 34:21 Why Martech Is Consolidating Again 36:31 How to Spot Real AI vs. Rebranded AI 38:00 Stop Counting Agents. Measure the Experience. 43:10 The Skill AI Can Quietly Take From You 44:24 How Brands Should Prep for BFCM 46:38 Lightning Round: Trends, Skills, and Frameworks ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- May 6, 20266 min
Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement
Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured marketers' attention and boosted engagement. The takeaway: Stop overcomplicating personalization. Start with big buckets and simple, contextual changes. Chapters 00:00 - Why Personalization Should Be Simple 00:32 - First-Time vs Returning vs Current Customers 01:07 - Marketer vs Developer Homepages 03:01 - Geo-Tagging: +51% Attendance 04:28 - The Big Buckets Approach 05:28 - The Lorem Ipsum Attention Hack 06:22 - Ruggable Cat vs Dog Personalization ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Apr 15, 202652 min
Twilio's CMO Scrapped His 2026 Plan in One Month
What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from years to weeks, what happens when AI agents — not humans — are doing the buying, and why brand might matter MORE in an AI-driven world, not less. Chris Koehler is the Chief Marketing Officer at Twilio, a $5B+ customer engagement platform. Previously, he led marketing at Box and helped build the analytics engine at Adobe. Key takeaways: • Why using AI to speed up bad processes is the wrong move — you need to reimagine them entirely • The agent buying continuum: SEO → AEO → human-to-agent → agent-to-agent • Why brand awareness becomes MORE critical when agents do the discovery • The 'frozen food vs pizza' framework for the future of software • How to stop feeling paralyzed: the quadrant exercise he uses to prioritize AI initiatives Follow Chris on LinkedIn: linkedin.com/in/ckoehler/ Learn more: twilio.com Chapters: 00:00 Meet Chris Koehler, CMO of Twilio 01:44 The Healthy Tension Between IT and Marketing 02:44 Planning in Weeks, Not Quarters 04:40 The Rise of Asynchronous AI Work 07:22 Unlearning 30 Years of Marketing 11:37 Frozen Food vs Pizza: The Future of Software 14:07 Content Scarcity to Content Abundance 15:51 Could AI Agents Fix the Privacy Problem? 17:11 The Agent Buying Continuum 22:12 The Tsunami Most People Can't See 24:40 How to Get Embedded in LLM Recommendations 26:33 Does Brand Matter When Agents Are Buying? 31:01 Measuring Success When You Can't Track Anything 33:12 The AI Agent Webinar Experiment 36:44 What Events Look Like in 2029 42:48 How Chris Curates AI Intel Daily 46:22 Advice for Paralyzed CMOs 49:01 Lightning Round ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Apr 1, 202649 min
Why There’s More Content in 2026… But Worse Results
Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making meaningful investments. The gap between enthusiasm and execution is costing teams momentum. She breaks down research conducted with The Atlantic, surveying 425 global marketing leaders. The findings expose why teams are stuck in experimentation mode, what top performers do differently, and why soft skills matter more than prompt engineering. We explore evidence-based creativity, the rise of the full-stack marketer, and simple personalization strategies that actually move the needle - including the geo-tagging change that increased event attendance by 51% and the Lorem Ipsum homepage trick that drove 250% more engagement. If you're tired of tools that promise speed but deliver sameness, this episode is your blueprint for moving from workslop to real strategy. Chapters: 00:00 The Volume Trap: More Content Doesn't Equal Better Content 01:27 The Optimism-Execution Gap: Why CMOs Aren't Investing 10:05 AI Slop: When You Recognize Your Own ChatGPT Output 13:04 The Homepage Login Discovery 15:50 Why Simple Geo-Tagging Works 18:34 The Lorem Ipsum Homepage Experiment 19:29 Ruggable's Cat People vs. Dog People Strategy 28:00 The NASCAR Slide That Almost Went Wrong 31:17 Hiring Full Stack Marketers: Soft Skills Over Hard Skills 43:00 Course Correction Year: Two Pieces of Homework ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Mar 25, 202615 min
Spotlight: AI Context Windows Will Kill Forrester, Gartner, and G2 (Yext CEO Explains)
Best practices told you to optimize reputation across all 10,000 locations equally—but granular competitive data just revealed that 7,000 of those stores don't need it, and you're wasting millions on the wrong priorities. The era of broad-based marketing is over. Michael Walrath (CEO & Founder of Yext) reveals why we're entering a "post-best-practice world" where context trumps everything. From the 10,000 taco restaurant problem (why you're overspending on 7,000 stores that don't need help), to why pay-to-play platforms like Forrester and Gartner face disruption, to how ChatGPT's memory will match insurance agents to customers based on shared interests like golf—without anyone typing a single preference. You'll learn why software and services are blending (Palantir trades at 105x revenue for this reason), why store managers need localized control instead of centralized brand police, and how AI context windows are fundamentally shifting from generic queries to completely bespoke recommendations. This is the playbook for moving beyond one-size-fits-all tactics into hyper-personalized optimization at scale. Chapters: 00:00 Is "Content Everywhere" Already Outdated? 01:10 The 10,000 Taco Problem: Why Best Practices Waste Millions 04:07 Will Forrester, Gartner & G2 Survive the AI Era? 07:30 Context is Everything: The Lunch Example That Explains AI's Future ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Mar 18, 202614 min
What's Silently Killing Growth: The 2-Second Rule That's Destroying Your Website Traffic
Most websites are bleeding traffic before visitors even see the page… and Google Analytics can't tell you it's happening. Pantheon's data shows that if your site takes longer than 2 seconds to load, users swipe away before your page even renders. The magic number is now under 1 second, and mobile users expect websites to feel identical to opening an app. Josh Koenig (Co-Founder and SVP of Marketing at Pantheon) reveals what's silently killing growth: the brutal shift in user expectations, how AI crawlers swarm websites like "denial of service attacks" on UFC fight nights, and why companies need to structure content for LLMs as "research assistants." He breaks down the 5 evergreen SEO tactics that still work—question/answer formats, schema markup, Reddit engagement, strong brand voice, and ungating content—plus why chasing AI micro-trends is risky. From understanding what data Google Analytics can't see to learning why gated content is dying in the LLM era, this is the framework for building websites that survive both human impatience and AI crawler swarms. If you're still optimizing for 5-second load times or seeing unexplained traffic drops despite good rankings, this shows you exactly what's broken. Chapters: 00:00 - Page Speed's Silent Kill (Bounce Before Load) 02:10 - The Magic Numbers (1 Second Good, 2 Seconds Dead) 04:04 - AI Crawlers Swarming Sites (UFC Fight Night Case) 08:54 - Five Evergreen Rules for the LLM Era ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Mar 11, 20261h 0m
B2B Teams Are Chasing AI Trends While Underfunding What Actually Matters
What if the marketing channel getting the least resources is actually shaping your entire brand reputation? Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly noise, and how AI agents are forcing brands to evolve from social listening to social intelligence. She explains her 300-data-point framework, manually analyzing competitors across websites, LinkedIn, Instagram, press releases, and ads to create spider chart visualizations revealing genuine white space opportunities. She details why ChatGPT failed to automate this work, why brand fatigue doesn’t mean consumers are tired of you, and why Coca-Cola has never changed their red. We explore how to build a properly resourced social team, why B2B brands need to ditch corporate TikTok dances, why LinkedIn + TikTok is the top B2B combo in 2026, and why consistency beats perfection every time. Chapters: 01:10 - Why GEO Matters More Than You Think 02:36 - GEO vs SEO: Conversations Over Keywords 06:44 - Hidden Brand Mentions You're Missing 09:32 - AI Agents and the Future of Social Intelligence 16:12 - Why AI Still Needs Human Taste 17:25 - The Most Valuable AI Use Cases Right Now 37:49 - The 300 Data Point Framework Explained 46:20 - Building the Right Social Team in 2026 48:16 - Where B2B Brands Go Wrong on Social 49:30 - LinkedIn + TikTok: The B2B Power Combo ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Marketing Trends
What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.
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