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The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers: Daily Summaries Delivered
by Thomas Watkins
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products. We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed. If you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful, this podcast is for you.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago59 min
The Question You Should Ask Before 'How Many Users?' (w/ Laura Faulkner) | S2 E3
Send us Fan Mail How many users do you actually need for a usability study? In this episode of The Design Psychologist, Thomas Watkins talks with Laura Faulkner about one of the most repeated ideas in UX research: that five users are enough. Laura explains why that rule of thumb can be useful in some situations, but dangerous when teams treat it like a law. They discuss sample size, research risk, stakeholder alignment, and why the real question is not “How many users?” but “What decision are...
- 1 weeks ago1h 6m
Well-Tested, Easy to Use: How to Measure Any Product's Usability (w/ Philip Kortum)
Send us Fan Mail What does it actually mean to say a product is usable? In this episode of The Design Psychologist, Thomas Watkins talks with Phil Kortum about the System Usability Scale, or SUS: one of the most widely used tools for measuring usability. They discuss why this 10-item questionnaire has lasted for decades, what makes a usability metric trustworthy, and how researchers can use SUS scores to compare products, track improvement, and communicate usability in a shared language. The ...
- 2 weeks ago58 min
Season 2 Premiere: Should This Exist? UX Strategy in Uncertain Times (w/ Jaime Levy)
Send us Fan Mail How do you know whether a product idea is worth building before you spend months designing and developing it? In this episode of The Design Psychologist, Thomas Watkins talks with Jamie Levy, author of UX Strategy, about how designers, researchers, founders, and product leaders can move beyond opinion and make a stronger evidence-based case for what to build. Jamie explains why strategy is not about magically predicting the future, but about systematically reducing risk. They...
- 3 weeks ago2 min
Season 2 Trailer: The Design Psychologist
Send us Fan Mail Season 2 of The Design Psychologist is here. After exploring the foundations of psychology across human factors, UX, instructional design, service design, game design, and more in Season 1, this season takes the conversation even further. We’re asking some honest—and sometimes difficult—questions about where design psychology is today, the challenges professionals are facing in their careers, and how we can use design to create a better future. Throughout Season 2, we’ll expl...
- Jan 5, 20261h 8m
Season 1 Finale: Design for a Better World (w/ Don Norman)
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. What happens when human-centered design is no longer enough? Designers are trained to make things easier to use—but what if ease and elegance are no longer the point? What if the systems we need to change go far beyond screens and interfaces, touching global structures and collective futures? Our guest, Don Norman, coined the term "Norm...
- Dec 1, 202530 min
The Power of Social Proof (Part 2): 18 Methods Across 5 Psychological Drivers
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. Why does social proof work? And, what are some practical tips on how to use it to create better designs? In part one of these Social Proof episodes, we started with the foundations of social psychology. We looked at the history, key studies, and some helpful frameworks. Now in part two, we’re picking up where we left off—at the five-poi...
- Nov 3, 202525 min
The Power of Social Proof (Part 1)
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. Have you ever been in a crowd where no one clapped until one brave soul started the applause? Or walked past two restaurants—one bustling with a line out the door, the other nearly empty—and felt pulled toward the busy one? These small, everyday moments reveal something big: we are profoundly influenced by the people around us, often without ...
- Oct 6, 20251h 2m
Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)
Get episode summaries right in your inbox so you can easily reference, save, and apply what you learn: thedesignpsychologist.substack.com Why do so many user personas fail in practice, and what can we do about it? Have you ever worked on a team where everyone had a different idea of who the user was? Or watched a beautifully crafted persona become ignored or misused? You're not alone. In this episode, we explore why traditional personas often fall short—and how alignment personas can ch...
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About The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products. We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed. If you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful, this podcast is for you.
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