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The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers: Daily Summaries Delivered
by Thomas Watkins
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products. We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed. Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.
Latest Episodes
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- Jan 5, 20261h 8m
Season 1 Finale: Design for a Better World (w/ Don Norman)
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. What happens when human-centered design is no longer enough? Designers are trained to make things easier to use—but what if ease and elegance are no longer the point? What if the systems we need to change go far beyond screens and interfaces, touching global structures and collective futures? Our guest, Don Norman, coined the term "Norm...
- Dec 1, 202530 min
The Power of Social Proof (Part 2): 18 Methods Across 5 Psychological Drivers
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. Why does social proof work? And, what are some practical tips on how to use it to create better designs? In part one of these Social Proof episodes, we started with the foundations of social psychology. We looked at the history, key studies, and some helpful frameworks. Now in part two, we’re picking up where we left off—at the five-poi...
- Nov 3, 202525 min
The Power of Social Proof (Part 1)
Go to thedesignpsychologist.substack.com to get episode summaries right in your inbox so you can easily reference, save, and apply what you learn. Have you ever been in a crowd where no one clapped until one brave soul started the applause? Or walked past two restaurants—one bustling with a line out the door, the other nearly empty—and felt pulled toward the busy one? These small, everyday moments reveal something big: we are profoundly influenced by the people around us, often without ...
- Oct 6, 20251h 2m
Align Before Design: The Psychology of Strategic Alignment (with Tamara Adlin)
Get episode summaries right in your inbox so you can easily reference, save, and apply what you learn: thedesignpsychologist.substack.com Why do so many user personas fail in practice, and what can we do about it? Have you ever worked on a team where everyone had a different idea of who the user was? Or watched a beautifully crafted persona become ignored or misused? You're not alone. In this episode, we explore why traditional personas often fall short—and how alignment personas can ch...
- Sep 29, 202558 min
Why Games Work: Emotional Arcs, Flow States, and Meaningful Play (with Jesse Schell)
Why are games so deeply engaging? What psychological principles make game design such a powerful tool for shaping attention, emotion, and learning? Game design is not a niche skill. It's one of the most refined disciplines we have for designing attention, emotion, and motivation. If you're designing anything for people, game design can sharpen your craft. This episode reveals how the craft of game design can teach us to build more immersive, emotionally resonant experiences. Whether yo...
- Sep 22, 202516 min
Advance Without Alienating: How MAYA Drives Adoption
What is the sweet spot between new and familiar, and how do you design for it? Create products that feel groundbreaking and instantly intuitive by applying the psychology of the MAYA Principle. By unpacking how humans respond to familiarity and novelty, you’ll gain practical guidance for designing experiences that spark excitement without overwhelming users. WHAT WE COVER IN THIS EPISODE What is the MAYA Principle, and why does it matter for product and experience design?How do familiarity an...
- Sep 15, 202559 min
Frontstage, Backstage: How Service Design Really Works (with Marc Stickdorn)
What’s the real impact of service design on customer experiences? In this episode of The Design Psychologist, host Thomas talks with service design expert Marc Stickdorn, PhD, author of "This is Service Design Doing," about the evolution and holistic nature of service design. They discuss the importance of community involvement and collaboration in shaping effective strategies and enhancing user interactions across various touchpoints. WHAT WE COVER IN THIS EPISODE: - The r...
- Sep 8, 202517 min
The Peak-End Rule in Design: What We Take Away
What shapes the memory of an experience, and how can designers use that insight to create better, more human-centered products? Design more memorable and emotionally resonant experiences by understanding how people actually remember what they go through. It turns out we do not remember experiences by their length, but by their intensity and how they end. By uncovering the psychological principle known as the peak-end rule, you will learn how to shape experiences that stand out in people’s min...
About The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
Welcome to The Design Psychologist, a podcast where we explore the intersection of psychology and design. The show is hosted by Thomas Watkins, a design psychologist who has spent years applying behavioral science principles to the creation of digital products. We sit down with a variety of experts who apply psychology in different ways to the design of the world around us. Thomas uses his expertise to guide conversations that provide practical advice while illuminating the theory behind why designs succeed. Tune in if you are a design practitioner who seeks to understand your work on a deeper level and craft experiences that are intuitive, effective, and delightful.
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