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The GTMnow Podcast: Daily Summaries Delivered
by GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days agointerview43 min6-min read
Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara)
AI represents a fundamental production shift, not just a new tool, and Meagan Eisenberg, CMO of Samsara, has led a radical transformation by democratizing AI across her 260-person marketing team through boot camps, agent-building, and cultural incentives—resulting in 113 custom agents, rebrands completed in weeks instead of months, and scalable pipeline generation. Leadership, technical fluency, and an engineering mindset are critical to navigating this shift successfully.
- 1 weeks agointerview41 min6-min read
Inside LinkedIn: buyer behavior, how to social sell, why warm intros get 3x the response, why only 45% of sellers are seen as trustworthy and the 4 behaviors that separate top sellers | Catherine Flynn (LinkedIn Sales Navigator)
Sellers today operate in an era of information abundance, but trust has become the scarcest resource. According to LinkedIn’s Trust Advantage report, while 86% of buyers say expertise builds trust, only 45% find sellers trustworthy—creating a 41-point credibility gap. The solution isn’t more outreach, but smarter, signal-driven engagement: leveraging mutual connections, timely insights, and authentic personal branding on LinkedIn to build credibility before the first conversation.
- 2 weeks agoconversational29 min5-min read
Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)
L'Oreal, the newly appointed Chief Marketing Officer of Nooks, discusses how AI is transforming sales and marketing not through job replacement but labor augmentation. She emphasizes that AI agents are evolving from tools prompted by humans to proactive systems that guide human reps, fundamentally reshaping revenue operating models.
- 3 weeks agointerview42 min7-min read
Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)
Joining hypergrowth companies at the right moment can exponentially accelerate a sales career, and in an AI-native era, the top 30% of self-driven, feedback-seeking salespeople will outperform the rest by triple, while those who fail to adapt to AI tools risk becoming unemployable.
- Aug 27, 2026interview45 min6-min read
Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)
Ryan Denehy, founder and CEO of Electric AI, led a radical 'wholesale rewrite' of his company in 2023 by splitting its legacy IT services business from a new AI-native SaaS platform, betting on automation and strategic channel partnerships—especially with payroll providers like ADP and JustWorks—to dominate the future of IT management. This pivot, driven by market shifts and timing, has enabled explosive growth through embedded distribution, proving that generational tech transitions demand bold reinvention, not incremental change.
- Aug 25, 2026interview51 min6-min read
What the Top 1% of Sellers Do Differently | Ross Rich (CEO, Accord)
Ross Rich, co-founder and CEO of Accord, argues that while AI is making top sales performers more efficient, it’s not yet lifting the broader team without intentional leadership, process, and culture. The real challenge in sales isn’t technology—it’s aligning leadership strategy with field execution through a customer-first, value-driven approach.
- Aug 11, 202643 min
Will Salesforce Win the AI Era Like It Won Cloud? | Kris Billmaier
Is Salesforce the dominant player in the AI platform shift, or the incumbent about to be disrupted? Kris Billmaier, EVP and GM of Agentforce Sales and Growth Products, sat down with Sophie Buonassisi at Salesforce Tower to answer that directly. Kris runs the business behind Sales Cloud's 26-year run and its rebrand into Agentforce Sales. He makes the case that CRM is becoming "agentic revenue orchestration," that the category needs a new name, and that the future is headless. For Salesforce,...
- Aug 3, 20261h 6m
Inside Deel's $1M → $1.5B Sales Machine | Chris Lee
Chris Lee joined Deel at $1M in revenue. Now, it just hit $1.5B. He joined GTMnow to walk through the pivotal decisions behind that run, including the ones he's never discussed publicly. Chris (Head of Sales, Americas at Deel) breaks down the "five-star sales experience" framework he built by studying luxury hotels, why speed itself became a reason customers bought, how he's had zero regrettable director-level attrition in 5.5 years, and why they hire people with the job title "Ghostbuster" ...
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About The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
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