
Send us Fan Mail Are your local search frameworks ready for a probabilistic, AI-driven Map interface? This week, Greg, Mike, and local search practitioner Craig Burton map out the massive influx of automated algorithmic categorization structures rolling across Google Maps globally. From "Trending This Week" hooks to deep "Curated with Gemini" vertical subcategories, Google is testing dynamic, phone-facing carousels that ignore standard business profile naming and keyword densities. The team d...
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Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI

The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust

Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh

Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback
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