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CRM As A Business World Model: The Future For GTM Teams? | Keith Peiris, CEO @ Lightfield

September 20, 2026·1h 6m·6-min readinterviewtechnology
Podzilla Summary (6 min)
TLDR
Keith Peiris, co-founder and CEO of Lightfield, discusses how his AI-native agentic CRM is redefining revenue operations by building a dynamic 'business world model' that enables intelligent automation, forecasting, and decision-making. Despite the non-deterministic nature of LLMs, Lightf

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Guest

K

Keith Peiris

interview on Topline

Mentions

Books, people, and resources mentioned in this episode.

People

Keith Peiris

Companies

LightfieldAndreessen HorowitzSalesforceGongGranola

Products & Tools

Lightfield

Topics

Artificial IntelligenceMachine LearningProduct ManagementSoftware EngineeringStartupsTech IndustryVenture Capital

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