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Borderlands Trail and Ultra Running: Daily Summaries Delivered
by Josh Rosenthal
The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.
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- 2 days ago19 min
Satisfy x Adidas: Who Won the Circle Pit Backlash?
The Satisfy x Adidas collaboration became one of the loudest moments in running, but almost none of the conversation was about the shoe. It became a fight over price, fashion, authenticity, and what running culture is supposed to protect.Josh and Inky Steve look at what the collaboration actually did, why Adidas seemed to gain all the upside while Satisfy absorbed the backlash, and what the circle pit revealed about how tribal running has become.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksBorderlands.ccLa French TrailSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- 1 weeks ago31 min
This is Trail Running Without Mountains.
Trail running in the Midwest looks different. No mountain towns. No towering peaks. Just a different kind of commitment. On the drive to Harvey Lewis's house, Josh and Sam Hartman explore what it means to build a trail running culture in flat country, and why some of the sport's deepest communities exist far from the places most runners imagine.Sam Hartman, founder of TINAR Races in Columbus, Ohio, argues that community matters more than scenery, why Midwest trail runners develop a different relationship with the sport, and how trail running becomes part of your identity when getting to the trails takes intention. It's a conversation about place, belonging, and a side of trail running that deserves far more attention.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksTINAR - Alley Trail ClassicBorderlands.ccRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- 1 weeks ago22 min
Hardrock 100: What If Your Best Running Is Still Ahead?
Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing something more. If you've ever wondered whether your best running is behind you, this conversation is for that part of you.Josh reads Bryce Carlson's essay Hardrock 100 in real time, stopping throughout to explore why Hardrock rewards wisdom as much as fitness, why experience compounds in endurance sports, and why the stories we tell ourselves about getting older might be our biggest limitation.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00 The Unexpected Gifts of Hard Rock02:29 The Significance of Ludovic Pommeret's Wisdom as Performance06:21 Stripping Away Excuses and Embracing Aging in Running08:20 Ludovic Pomerret’s Record at 5009:39 Courtney Dauwalter’s Continued Excellence15:00 The Field Size and Competition Dynamics17:48 Remarkable Feats: Tara Dower’s Double22:37 Age as an Accumulation of WisdomResources / LinksBryce's articleBorderlands.ccLa French TrailSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- 2 weeks ago29 min
They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy
HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without abandoning what made them special, this conversation is for you.Thomas Cykana and Travis Wiseman pull back the curtain on HOKA's collaboration strategy, why they refuse to make "toy shoes," and how fashion found HOKA before HOKA ever chased fashion. It's a conversation about culture, product, trust, and the surprisingly human decisions behind one of running's fastest-growing brands.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00Resources / LinksBorderlands.ccLa French TrailSubwhateverRelated EpisodesUltra Running isn't Just RunningJohn Ruben, founder of UnnaPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- 3 weeks ago21 min
What is Borderlands Actually Building?
For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.By the time this episode goes live, my family and I will be somewhere over the Atlantic, leaving Paris after two years and moving back to Salt Lake City. I came to France thinking I was building one thing and left building another. I'm leaving with a much bigger vision for what Borderlands can become.In this monologue, I share what changed during our time in Paris, the mission that continues to guide Borderlands, where I want the company to be over the next month, year, and decade, and how everything we're building fits together.In this episodeWhy Paris changed the way I think about media, culture, and BorderlandsThe mission behind Borderlands: The Heart of Trail RunningOne-month, one-year, and ten-year visions for the companyWhy Borderlands is expanding beyond podcasts The role of the website, newsletter, documentaries, YouTube, live events, Arcade, and Live on CourseThe contributors helping shape Borderlands, including Bryce Carlson, Inky Steve, Stan Van Kimmel, Christian Brecheis, and othersA look at where Borderlands is headed nextPlease give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / Links8 Bit Trail Running | ArcadeLive on Course [LoC]Borderlands.ccLa French TrailSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- Jun 29, 202628 min
Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About
Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western States revealed about trail running, its media, and where the sport is headed next.From Dylan Bowman becoming the voice of trail running, to Hans Troyer's fearless pacing, to why Thomas Cardin exposed a storytelling gap, Josh shares the ten ideas he couldn't stop thinking about after the biggest weekend in trail running. Along the way, he asks whether Western States has outgrown its broadcast and why the next frontier isn't better cameras, but better context.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps01:05 Dylan Bowman is the Voice of Trail Running/Racing04:10 The Broadcast Knows Where Everyone Is09:05 We Don't Care About Places, We Care About Stories11:38 We Interviewed the Wrong People16:14 Whose Job is it to Find Tomorrow's Stories?20:21 Hans is the Rabbit I Was Asking For21:53 American Men Ran it Like Old Days at UTMB22:46 The Race has Outgrown the Broadcast26:23 The Next FrontierResources / Links8 Bit Trail RunningBorderlands.ccSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- Jun 22, 202622 min
Trail Running Culture Doesn't Scale | Bob Crowley's Response
Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that tension, I received an unexpected response from Bob Crowley, former President of the International Trail Running Association (ITRA).Bob argues that both sides may be focused on the wrong thing. What follows is a conversation about culture, stewardship, local races, and whether the values that built trail running can survive success. Somewhere along the way, the debate stops being about Western States and UTMB and becomes something much bigger.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksWestern States Wants to Protect, UTMB Wants to GrowBob's Full Op-edBorderlands.ccLa French TrailRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
- Jun 19, 202617 min
Western States Wants to Protect, UTMB Wants to Grow
Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes successful, how do you protect it?Josh explores why UTMB believes trail running is important enough to scale globally while Western States believes it's important enough not to. Along the way, he examines scarcity, culture, the hidden cost of success, and whether the thing worth protecting was ever the race itself.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps01:33 Two Philosophies of Trail Running03:19 Is Growth in Trail Running Corruption?06:13 The Scale Problem in Trail Running11:06 What Cultre are We Protecting in Trail Running?15:50 The Supply Chain of Trail Running CultureResources / Links8 Bit Trail RunningJosh Rosenthal on IGBorderlands.ccLa French TrailRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
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About Borderlands Trail and Ultra Running
The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.
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