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by Josh Rosenthal
The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.
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Trail running culture loves winners. That's obvious. The sport builds documentaries about them, fills Instagram feeds with them, and spends months debating who will win Western States. But the more Josh thinks about it, the more he wonders whether trail running is actually comfortable with the competitive mindset that creates those winners in the first place.As Western States season begins, this conversation explores the difference between the participation version of trail running and the elite version, why those two worlds often get conflated, and what we miss when we use the values of one to understand the athletes competing in the other.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00 Two Sports Sharing One Start Line02:51 The Values That Make Champions05:49 Elite, Professional, and Why It Matters08:38 What Trail Running Rewards11:26 Telling an Inward Story About an Outward Competition14:22 Do We Actually Want Competitors?Resources / LinksBorderlands.ccSalt Lake Foothills Trail Races Josh Rosenthal on IGRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the thing they once loved and want to rediscover simplicity, rhythm, and freedom in running again.After twenty years as a professional runner, coach, race director, and sponsored athlete, Jacob reflects on what happened when the pressure finally disappeared. What starts as a conversation about road running slowly becomes something much deeper about identity, aging, social media, routine, and why signing up for hard things still matters even after competition stops mattering.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:43 Rediscovering the Joy of Running07:41 The Journey Back to Running11:39 The Transition from Competition to Personal Growth14:50 The Journey to Scholarship and Running19:20 The Importance of Commitment in RunningResources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Trail running usually becomes real for people at a local ultra, not while watching UTMB or Western States online. The parking lot at 5am with 53 runners, one exhausted race director, and volunteers giving up their Saturday to help strangers keep moving is still the clearest entry point into the sport. This episode is for the runners who believe the soul of trail running still lives there.Josh explores why the local 50K may be the most important layer in trail running, how participation precedes fandom in ultra culture, why authenticity in trail running still feels earned instead of performed, and why the small grassroots races that built the sport are becoming increasingly fragile in the modern era of spectacle, prestige, and professionalization.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Trail running culture melted down this weekend after a Satisfy x Adidas event triggered accusations of cringe, elitism, rich-kid cosplay, and the death of authenticity. But the backlash revealed something much deeper about where trail running is headed and why so many runners reacted emotionally to it.In this episode, Josh explores why the footage felt so disconnected online, why Satisfy exposes contradictions already present inside trail running, and how the sport may already be transforming into something larger than athletics alone. From Cocodona and expensive race culture to meme accounts, identity signaling, and the rise of trail running media, this conversation is about the growing tension between authenticity, aesthetics, status, and culture inside modern trail running.This one’s for the trail runners trying to understand what the sport is becoming and why that question suddenly feels so uncomfortable.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Trail running is getting bigger fast. Bigger races, bigger brands, bigger media, and more money entering the sport every year. What happens to trail running culture as all of that growth accelerates? And will the human side of trail running we all love survive?Recorded in Stockholm at Klättermusen headquarters, Josh sits down with Gonz Ferrero, CEO of Klättermusen, and Billy White, founder of Sörmlands 100, to talk about UTMB, independent trail races, elite sport versus dirtbag culture, why trail running still feels different from road running, and who actually gets to shape what the sport becomes from here.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:05 The Growth of Trail Running00:24 The Evolution of Trail Running13:19 The Personal Connection to Trail Running33:33 The Diverging Paths of Trail Running37:38 The Future of Trail Running: Balancing Elite and Everyday ExperiencesResources / LinksKlattermusen Sormlands Trail RaceSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccRelated EpisodesUltra Running isn't Just RunningUltra Runners Need More Than Normal LifeWhy Running Changes You with Raz RaufPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside the livestream tracking viewer behavior in real time, Josh breaks down why thousands of people kept tuning in while constantly disconnecting from the coverage itself.This conversation goes deep on audience churn, race orientation, commentary drift, storytelling, and why trail running media still relies too heavily on goodwill from diehard fans. Not from the outside looking in, but from someone who desperately wants this sport to become easier to share with the people around him.This one’s for trail runners, ultra fans, and anyone who wants the viewing experience to evolve alongside the sport itself.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Ultra running nutrition is getting more extreme. More carbs, more precision, more pressure to “get it right.” But if you’ve ever had your stomach shut down mid-race, you know something isn’t adding up. This episode is for runners trying to fuel better without breaking their body in the process.I sit down with Chris Bellamy, engineer, ultra runner, and founder of Yanaa, to explore the hidden cost of the high-carb movement, what it’s doing to gut health, and why real food might be the missing piece. We get into the tension between performance and health, and what elite athletes are actually doing when it matters.This is for ultra runners who want to perform without sabotaging their system.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Resources / LinksWhite Paper - From Health to PerformanceSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesAn Elite Coach Reframes Fueling for UltrarunnersPre-Race Nutrition for UltrarunnersNutrition Myths for UltrarunnersPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
Ultra running promises performance, progress, and control. But for a lot of people, it’s filling a gap that normal life doesn’t. This episode explores what ultra running actually gives people and why it becomes something they need, not just something they do.Joshua Landvatter and Kaden Coleman are attempting four 100-mile races in one summer. They both have real lives, real responsibilities, and no interest in chasing podiums. What comes out of this conversation is something deeper than training or racing, and it reframes what this sport really is.This one’s for runners who feel like comfort isn’t enough and are looking for something more.Please give us a follow, rate the podcast, and give a review.If you’re new to Borderlands, start here.Topics / Timestamps00:00Resources / LinksSalt Lake Foothills Trail Races Josh Rosenthal on IGBorderlands.ccLa French TrailHigh TonesSubwhateverRelated EpisodesUltra Running isn't Just RunningPresented by Kiprun.----Borderlands explores trail running through culture, media, and the forces shaping it.Watch on YouTubeRead on Substack
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The Heart of Running. Hosted by Josh Rosenthal, founder of Borderlands Trail Running.
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