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Jordan Crawford
conversational on GTM Live
Books, people, and resources mentioned in this episode.

Brand Is Trust: Gong's Udi Ledergor on Marketing in the AI Era

The Rise and Fall of the MQL — Live Workshop Recording with Jon Miller

The Pressure B2B Marketing Leaders Don’t Talk About Enough

What to Do When Your RevOps Team Is the Blocker to Your Marketing KPIs

Why Paid Search Keeps Failing B2B (impression-share traps, demand capture vs. creation, when to pull the plug)
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Odd Lots

How to Keep Up with AI At Work (Without Losing Your Mind)
The Journal.

The AI paradox: More automation, more humans, more work | Dan Shipper
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