Why B2B brands should be doing influencer marketing with Ishveen Jolly
B2B brands can leverage sports and influencer marketing not for direct response, but for authentic brand storytelling, audience expansion, and content amplification — especially as AI reshapes search and attention shifts to social and real-world experiences. The key is treating influencer
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Ishveen Jolly
interview on The Dave Gerhardt Show (from Exit Five)
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