The Dave Gerhardt Show (from Exit Five)

Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)

July 6, 2026·44 min·6-min readinterviewbusiness
Podzilla Summary (6 min)
TLDR
B2B marketers can leverage connected TV (CTV) advertising as a scalable, cost-effective channel to reach audiences beyond saturated digital platforms. With as little as $50 a day, brands can retarget website visitors on CTV, benefit from the 'halo effect' that boosts performance across othe

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Guest

D

Dave

interview on The Dave Gerhardt Show (from Exit Five)

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Books, people, and resources mentioned in this episode.

People

DaveAmit Sharan

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MetaExit Five

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Tech Business VPN

Topics

AdvertisingB2b SalesEntrepreneurshipMarketingProduct ManagementStartupsTech IndustryVenture Capital

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