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by Mark Cox
We created the Selling Well podcast to help growth-oriented professional salespeople dramatically improve performance. We interview some of the top thought leaders in professional sales today to gather their best insights and teachings and we add them all to the Selling Well. Join us for this fun journey of lifelong learning in professional sales.
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Artificial intelligence is rapidly shifting from a futuristic concept into an essential driver of efficiency, strategy, and hyper-personalized customer engagement. Successfully integrating AI in professional sales requires leaders and teams to look beyond the hype and embed intelligent tools directly into daily workflows. In this episode, host Mark Cox is joined by David Fauser, Vice President of Sales, Marketing, and Strategy at CIMCO Refrigeration Inc., and Mike Sparling, Chief Operating Officer and Chief Technology Officer at Multi-Health Systems Inc. Together, they explore how top-performing sales organizations deploy AI agents to eliminate low-value tasks, elevate relationship selling, and orchestrate hybrid workforces. Discover how sales leaders can move past temporary pilots, build intentional AI strategies, and leverage technology to deliver unmatched value to clients.
Navigating today's B2B landscape often feels less like selling and more like herding cats as buying groups continue to expand. For modern sales representatives, dealing with decision by committee has become the default challenge, making consensus-building the most crucial skill in enterprise sales. In this episode, host Mark Cox and sales expert Dave Hanley explore how risk aversion in large corporations forces buyers into stagnant patterns where they choose to "miss out rather than mess up." They share actionable strategies to map the buyer's journey, leverage advanced relationship development skills, and employ strategic questions to guide buying groups toward making the right decision for their business.
In B2B sales, hitting a wall with leadership turnover, rigid procurement negotiations, or declining email response rates can derail even the most promising deals, and navigating these complex hurdles requires a shift from transactional tactics to a robust strategy of strategic selling. In this episode, co-hosts Dave Hanley and Mark Cox of In The Funnel dive into the mailbag to answer real-world questions from high-performing sellers, exploring how to manage account transitions when key decision-makers move on while sharing insights on leveraging tools like a key account plan to check in on client value. They also break down how to loop procurement into the deal-making process early on to minimize disruption and how to stand out on social media with value-driven outreach, referencing classic sales resources like The New Strategic Selling by Miller Hyman and Social Selling and Influence by Timothy Hughes and Adam Gray to help you humanize your sales approach and protect your pipeline.
In the competitive landscape of B2B, mastering win rates in sales is crucial for long-term growth and sustainable business success. Join host Mark Cox as he sits down with Andy Paul, the renowned sales expert and author of Sell Without Selling Out, to challenge the status quo of modern selling techniques. Instead of relying on top-of-the-funnel activity, discover why shifting your focus to "change conversations" and optimizing your current pipeline is the key to true sales productivity. This episode provides actionable strategies for leaders who want to stop discounting products and start closing deals effectively by truly understanding the ROI for their buyers.
Deciding on the next step in your professional journey is never easy, especially when you are a top performer eyeing a leadership position. In this episode, Mark Cox and Dave Hanley discuss sales career advancement, offering a roadmap for high-performing salespeople who are contemplating a transition into management. Beyond the promotion, they explore the complexities of internal sales approvals and the delicate balance between managing existing accounts and driving new business. Listen in as they provide tactical advice on building a sales playbook, prioritizing your time effectively, and ensuring you have the right support before making the leap into a leadership role.
Are you a leader struggling with isolation and burnout? Discover actionable CEO leadership strategies that help you inspire yourself and your team while driving long-term success. In this episode, host Mark Cox welcomes Nancy MacKay, the founder and CEO of MacKay CEO Forums. Nancy discusses her acclaimed book, It's Lonely at the Top: CEO Strategies for Inspiring Yourself and Your Team, and reveals how to master the "House of Ego" versus the "House of Leadership." Whether you are a CEO or a sales professional, this conversation offers a powerful roadmap for taking ownership of your time, health, and emotional well-being to lead more effectively.
Are your sales demos causing more confusion than conversion? In this episode of ITF Office Hours, Mark Cox and Dave Hanley dive into the trenches of B2B sales to help you stop wasting time and start closing the right deals. We're breaking down actionable strategies to turn your product demos into high-impact conversations, how to coach your SDRs to identify your ideal customer profile, and the art of asking for referrals without the awkwardness. If you're ready to stop the "glaze-over" effect and build a more profitable sales pipeline, tune in for practical, no-nonsense coaching on mastering your sales process.
In the age of AI, how do you future-proof your sales career? In this episode, Mark Cox and The Delusional Founder author Dave Hanley tackle the pressing questions currently hitting our digital mailbag. We break down how to stop viewing AI as a replacement and start using it as your ultimate sales assistant. We also dive into actionable strategies for two of the toughest hurdles in sales: Ending the Discounting Habit: Why your team reaches for price cuts—and how to build true negotiation leverage through better discovery. Hiring World-Class Talent: Why attributes like humility and drive often outperform experience, and how to conduct reference checks that actually reveal the truth. Whether you're a leader looking to coach your team or an individual contributor wanting to elevate your game, these insights will help you focus on the human connection that AI can't replace.
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We created the Selling Well podcast to help growth-oriented professional salespeople dramatically improve performance. We interview some of the top thought leaders in professional sales today to gather their best insights and teachings and we add them all to the Selling Well. Join us for this fun journey of lifelong learning in professional sales.
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